New talk: “Digital Disruption: The Good, The Bad, and The Ugly”
This talk traces three cycles of digital disruption that I have endured: from floppy disks to CD-ROMs at The Learning Company & Mattel, from DVD-by-mail to streaming at Netflix, and from textbooks-by-mail to a digital homework help subscription service at Chegg.
This talk introduces three different strategy models to plot a “route to ongoing power in significant markets” (Hellman).
I will also describe the inevitable ugly moments (Qwikster!) you will go through.
Netflix: Wicked Hard Decisions (Watch video.)
Learn how to make great decisions about the hardest things: people, product, and business.
This is “inside baseball,” revealing the decision-making process behind some of Netflix' toughest decisions via five "what would you do?" case studies.
This talk reinforces the importance of strategy, data and intuition to inform decisions.
Discover how exceptional teamwork between marketing & product creates a hard-to-copy, strategic advantage.
Learn how Netflix built a brand that more than 100M people love today, as well as the mistakes made along the way.
Apply two positioning and branding models to your product, company, and brand.
Learn the technical skills of a product manager, plus the leadership skills required as you grow.
See how a highly strategic, "hacking" approach builds momentum in your career.
Accelerate career progress through your own "personal board of directors."
Find out how to move beyond "customer focus" to satisfy inherently unsatisfiable consumers
Learn how to combine four sources of consumer insight to delight customers
Put the techniques into practice with a modern-day Netflix case
Learn how to set yourself up in the right place at the right time to be promoted to VP
Understand the skills required for executives in all functions -- not just product leaders
Explore the progression of skills you need to develop at different stages in order to scale companies.
Netflix: Personalization 202 (Watch video)
Find out why Netflix focused on personalization as a way to delight customers in hard-to-copy, margin-enhancing ways.
Discover how human judgement + algorithms + presentation layer tactics improve retention.
Learn the “Inside Baseball” of the $1 million Netflix Prize and how it improved collaborative filtering.
Use two models to define product strategy, tactics, and metrics to enable good, fast consumer/data-informed decisions.
Accelerate learning and innovation pace while maintaining alignment across your organization.
Simulate the meeting with modern-day Netflix cases.
Chegg: Wicked Hard Decisions (Watch video)
The second "Wicked Hard Decisions" talk, focused on the textbook rental, education startup.
Five highly interactive case studies give the inside dirt on getting from startup to IPO.
This talk reinforces the importance of strategy, data, and intuition to inform decisions.
The Guerrilla Guide to Product Innovation
Learn the surprisingly timeless principles of product innovation.
Discover 10 traits of highly innovative companies like Netflix, Apple, Google, Amazon and Uber.
Diagnose your company via an “Innovation Survey” that participants complete in advance of the presentation.