Welcome, SumUp Product Strategy Workshop Participants! 

At the end of the session, click here to give feedback on the Product Strategy Workshop.

TEAM ASSIGNMENTS PLUS PRE-FORMATTED GOOGLE SLIDES

Click here to see the Google Sheet with team assignments and the name of the product you will focus on for the two-day session. Look for your name, then scan to the right for your team’s unique Google Slides link. Each team has a unique, pre-formatted Google Slide deck so you can collaborate. So make sure you click on the correct link for you/your team. You can open the slide deck then test to ensure you have editing rights. If you have a problem, ping me at gbiddle616@gmail.com.

LAST MINUTE CHANCE TO DO THE HOMEWORK

If you haven’t done the homework yet, I put it in prioritized order below:

I’ll see you on Wednesday and Thursday, October 27 and 28 starting at 0900 each day.

Required Pre-reading

Over the course of two four-hour sessions, you’ll develop a complete product strategy. We’ll alternate between the main room and small groups where you’ll work with your team using shared pre-formatted Google Slides. I work at a fast pace so it is very helpful to do the pre-reading.

The pre-reading is called “How to Define Your Product Strategy.” It is a 12-part essay that outlines a step-by-step approach to defining your product strategy. You do not need to do the exercises in advance— we will do them during the workshop. The series has a total of 20,000 claps on Medium and takes a little more than an hour to read.

The other pre-reading is called “Branding for Builders” and it now has 11,000 claps. It takes about twenty minutes to read.

The Video Pre-Watch is below:

Here’s a link to a PDF of the pre-watching video, above.

Connect with me before the event

  • Click here to connect with me on LinkedIn so we can begin to get to know each other. (I am the only “Gibson Biddle” on LinkedIn and Twitter and I am “Ask Gib” on Instagram.) Write a quick note indicating you are participating in the upcoming workshop so I know it’s you.

Agenda

Day One: Wednesday, October 27th, from 0900-1300:

Day Two: Thursday, October 28th from 0900-1300:

Team Assignments and Access to Shared Google Slides

I’ll provide the team assignments and give you access to your team’s pre-formatted Google Slides here early next week. Google Slides make it easy to collaborate with your team.

After both sessions of the Product Strategy Workshop are complete:

I’d love your feedback on the Product Strategy Workshop:

  • After the two-day event concludes, click here to provide feedback on the two-session workshop.

Thanks!

Gib

Gibson Biddle

gbiddle616@gmail.com

650 867 4338 is my cell/WhatsApp

ORGANIZERS

Gib introduction:

Gib was the VP of Product starting in 2005. In 2010 he became CPO of Chegg, a textbook rental and homework help company that went public in 2014. Since 2015 he’s been a teacher at Stanford and INSEAD as well as an advisor to high-growth tech companies including NerdWallet, Metromile, Reddit, and Life360.

Here is the link to share with participants to enable Slido: https://app.sli.do/event/kxyqy23l

Here is the link to collect feedback at the end of the second session: https://www.surveymonkey.com/r/SumUpProdStratWorkshop