Gibson Biddle’s two-hour product strategy workshop

OptimizelyOneRow.png

Participants in the session:

  • Click here to give feedback on the workshop

  • Click here for a PDF of the workshop materials (available at end of the session)

Additional reading:

  • Click here to read Gib’s series, “How to Define Your Product Strategy.”

  • Click here to read “Branding for Builders.”

  • Click here to read Gib’s daily “Ask Gib” column on Substack

  • Click here to read Gib’s essay on Project v. Outcome-based Roadmaps

  • Click here to read Gib’s essay on “20 Years of Netflix Personalization”

  • Here’s Gib’s essay, “Why Netflix’s Social Strategy Failed,” on Medium

  • Click here if you’d like to check out my self-paced Product Strategy Workshop on Teachable. You can “try before you buy” — the first two modules are free.

To follow Gib on your favorite platform:

Notes for organizers:

  • Introduction: “Gib was VP of Product at Netflix starting in 2005. In 2010, he became the CPO of Chegg, a textbook rental and homework help company that went public in 2014. Today, Gib is a teacher, speaker, and adviser.”

  • In the beginning, please share this link with the audience in chat/messaging to enable Slido polling: https://app.sli.do/event/0e5ojrs4

  • At the end of the talk, please share this link to gather feedback: https://www.surveymonkey.com/r/Atera2Hour

  • At the very end (right after the feedback link above), share the link to this page: gibsonbiddle.com/2hours

  • Additional notes:

    • I will get on 30 minutes before the session starts to make sure all the tech works. It’s fine for folks to show up ten minutes before the scheduled start time as I will ask some Slido questions to warm up.

    • It’s difficult to predict timing. If I engage the audience, sometimes it slows things down. But I am aware of the time and will finish within a minute or two of the scheduled time.

    • It’s super helpful if the host/organizer scans the chat/Slido for any questions/comments.

    • It’s fine to interrupt me with statements like, “Blank, has a question about…” I will sometimes handle the question in real-time or suggest we pick it up later. But the mega point is it’s fine to talk to me as it’s a casual environment. If there’s a problem/issue, bring it up with me right away.

    • I will sometimes ask you what you think about an issue as a way to fill time as we wait for poll responses via Slido.

    • Occasionally I will ask you to “cold call” someone in the audience. Good if you choose someone who likes to talk and is a non-white male — build diversity “on stage.” Helpful to ask folks who would like to participate to raise their hand using Zoom to indicate interest.

    • Need host/organizer/Zoom manager to handle details: occasionally muting folks, giving me permission to share my slides, etc. I assume we will be in meeting mode, not webinar mode, as I like to engage the entire audience with questions, etc.

    • If I get dropped, which happens very rarely: I will be back within a minute or two. Be patient.

  • Q & A. I gather questions via Slido, and folks are welcome to upvote them, but there isn’t time to answer questions. I do, however, answer all questions eventually via my “Ask Gib” essays and the questions are super helpful to me— they help me to isolate what I failed to communicate. Pro tip: Q and A is very helpful to the person asking the question, but half the time the question/answer is not relevant to all so it’s not “high bang for buck” given limited time.

  • Laugh at my jokes. (It should be fun.)

Agenda: